Unconventional Design for an Unconventional Exhibition

Take Me (I’m Yours) at the Jewish Museum, on view through February 5, 2017, is an exhibition that invites visitors to touch, interact with, and take home works of art by 42 artists. Unconventional in nature, the exhibition subverts the well-established visitor behavior of keeping a safe distance from the art, and rethinks the role of a museum as archive. Instead of collecting works and preserving them, we are giving them away.

Themes such as commerce, exchange, and value inspired all aspects of the exhibition, including its graphic identity. Topos Graphics — the multidisciplinary creative agency founded by Roy Rub and Seth Labenz, who also serve as the Jewish Museum’s consulting creative directors — developed the exhibition design for Take Me (I’m Yours) along with Brian Anderson, a Topos Graphics designer. We spoke with Roy and Seth about how the exhibition’s design identity sought to embrace the concept and spirit of Take Me (I’m Yours).

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This Is How We Do It — Roberto Burle Marx: Pioneering Modernist, Environmentalist


Exhibition Curators Claudia Nahson and Rebecca Shaykin

Roberto Burle Marx: Brazilian Modernist is the first comprehensive exhibition in the United States dedicated to Roberto Burle Marx, one of the most influential landscape architects of the twentieth century. Although his work was transformative and redefined landscape design – abandoning rigid symmetry for abstraction, and rejecting imported flora and European models for native plants and grand, colorful sweeps of vegetation – Robert Burle Marx has been a name unfamiliar in the United States, until now.

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